What if using that tool meant you never had to feel like you were “selling” your book again. Would you use it?
That tool is platform.
Have you seen the animated film Rise of the Guardians? One of the most important aspects of the film is Jack Frost finding out what is at his core, what his greatest strength it. To learn about your platform, you need to go through the process of opening up the nesting dolls of your interests, passions, and knowledge to find what is at your center, because that center can not only guide you – it can naturally help you build your business.
At the Writers Business School, we describe platform as the core of you as a person and a writer. It is not something new, but it may be something you need to uncover. It is the focus of all your clearest decisions, commitments and deeply held beliefs – whether you are aware of it or not. In fact, it has been guiding your writing, your dreams, your professional career, even perhaps your wardrobe, for years.
When you know your platform you can learn and become very clear about your:
- Core Audience
- Tagline and Logo
- Social Media Plan
- Blog Topics
And although there is a lot of information out there, we when discuss platform, we are talking about an idea or interest. Don’t get fooled into thinking your platform is:
- Your social media and internet presence
- Your brand
It’s not. Your platform informs all of these and can give you the clarity to determine what these aspects of your business are or should be. It allows you to create more engaging social media posts, decide where you want to advertise and guide you to years of blog topics.
Platform is related to purpose – what you stand for, care most about, and/or the change you want to see in the world.
Sounds a little beauty pageant contestant?
Well, they do know their platform. So yes, world peace can be part of your platform, but your platform is more personal than that to you. From world peace, you need to take a step deeper and discover and decided the specifics of how you most believe you can contribute to and help achieve world peace.
For example – what do you think would lead to world peace?
- Taking risks?
Maybe you write horror because you believe in the power of facing and going through your fears. Or you think knowledge makes you stronger. These are the beginnings of your platform.
For those of you familiar with the Divergent series of books – the factions are platforms. This is why in our free download [CLICK HERE] the first question we ask you is “What do you think the worlds needs more of?”
The good news about platform is that it comes from you and can be about anything. Your platform can be action movies and fast food if those are the things that really mean something to you. How many people like those two things? Millions, right? Of those millions – how many do you think would read the books you write? A smaller number, but still a very big one. When you know what your platform is, you can reach these people who are always looking for more information on action movies and fast food. They’ll get to know you, there will be a connection and from that connection – sales, readers, and name recognition will naturally follow.
The dictionary definition of platform is a raised, level surface on which people or things can stand. Platform is the strong level surface on which you can build your writing career.
Platform is used when you:
- Develop your brand, create a marketing strategy and initiate a social media plan
- Determine where to spend your time when selecting conferences, blog tour sites, and building your business
- Connect with your core audience and reach out to new readers
- Create your print products – business cards, swag, and more
- Work on the pieces of your book launch
Want to know more? We have a free class on platform coming up on Wednesday, December 7th at 7 pm EST. Sign up HERE to attend or receive the recording after. And if you have any questions, email us at firstname.lastname@example.org. We’re here to help.