Blog Archives

Why You Need A Reader Stewardship Program

We’ve gotten a lot of comments and questions recently about how “social media doesn’t work” to sell books.  And the answer is of course not! Social media is not intended for selling. It is for making an initial connection with

Posted in Five Skill Sets, Reader Stewardship Tagged with: , ,

What Kind of Business Skills Do Writers Need?

Congratulations – you wrote a book AND it’s published. Have you seen the sales you want? Is your blog getting the comments you hoped for? Are your social media posts generating a response?  If not, you need to improve your

Posted in Book Launch, Distribution, Five Skill Sets, General Business, Platform, Publisher Relations, Reader Stewardship